Screw 'List' Building
I'M OFFICIALLY BANNING THE WORD 'LIST'.
HOW BIG IS YOUR EMAIL LIST?
'SIGN UP TO MY EMAIL LIST!'
Who wants to feel like they're on a 'LIST'?!
Who the heck wants to feel like they're just another number???
I'm gunna go out on a limb here and say NO ONE. Especially not me.
Now sure, I love subscribing to cool website and blogs and reading more, but make me feel like I'm on a 'list' - and I'm outta there.
I don't want a single subscriber to feel like just a number (or even worse - a dollar sign) on a 'list'. YUK.
Think connection. Think rapport.
Think that with every email you send you're not talking to a list of 100, 200, 500, (insert your number) of people - but instead just ONE PERSON.
Because you are. No matter how many people an email of yours goes out to, it's between you, and one person, each and every time.
THAT'S how you build an engaged community of readers who are eager for more, and NOT by building an email 'list'.