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Ruth Ridgeway - Brand Purpose

HEY, I'M RUTH

I work with Coaches and Creatives who are passionate about the work that they do, yet often struggle telling people exactly what they do and who they do it for (so they’re not attracting the ideal clients they’d love to work with).

Using my Brand Purpose coaching method, that’s exactly what we focus on - defining their personal brand, vision, message and style in a way that not only helps them stand out, but also attracts their most ideal dreamiest of clients so they can do (more of) the work they love.

 
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Brand Purpose is perfect for you if:

  • You too have a ton of ideas, skills and things you want to do, yet you struggle knowing what ‘your thing’ is, so telling people what you do - when you’re not 100% clear yourself - becomes, ummm, ‘interesting’.

  • You're multi-passionate, which is cool, yet it also means you’re often not sure what to focus on first.

  • You attract (some) clients, yeeeeeeeeet let’s just say they’re not always your 100% ideal #Dreamboat type of clients. (We’ve all been there).

  • You’re struggling to define your niche - and OMG have. you. tried. - especially when know there’s so many people can help.

  • You know you do great work, it might even change peoples lives/businesses in the most awesome way, yet you struggle communicating the real value of what you do so they ‘get it’, and can see it, (and want to hire you for it) too.

 

If you’re nodding RIGHT NOW, let me give you a proper intro you to...

 
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THE BRAND PURPOSE EXPERIENCE

This is where me + you get together, and through a series of Brand Purpose Sessions, we get to the real heart and soul of…

YOUR OVERALL BRAND + BUSINESS VISION

Here we define the big vision for the brand and business you want to create, and ultimately - what you want be known for in the world.

YOUR BRAND VALUES + STYLE

Here we get to the heart of what you believe and what you stand for. Your Brand Values are the cornerstone for both how you do business (so it's in true alignment and always feels good to you), and what your clients can expect when they work with you.

YOUR IDEAL DREAM CLIENT(s)

Here we get super clear on exactly who your ideal clients are so you can start attracting more of the people you love to work with. We'll uncover both type of people you enjoy working with most, and what their biggest needs/struggles are right now so you can talk directly to them (in their language).

YOUR OFFERINGS

AKA - The reason why people work with you. It’s the results you help them achieve and the changes you help them make.


Ultimately our goal is create you a personal brand that clearly communicate exactly what you do and who you do it for so you can do more of the work you LOVE.

 

 
 

BUT FIRST UP... WHO AM I?

WELL FIRST, GOOD QUESTION.

I work with women who want to become truly known and sought out for something. Think of it as for women who want to become the go to leader in their field, instead of ‘just another’ life coach, or designer, or copywriter, or (enter your thing here).

They’re ready and willing to elevate both their brand and their business in a way that sets them apart from the crowd, leverages their expertise, and most importantly - attracts their ideal clients so they can do they work they love.

AND SECONDLY, WHO AM I TO HELP WOMEN DO JUST THAT?

I’ve a pretty unique and blended background, with over fifteen years of branding and design experience, alongside over ten years of coaching, marketing and sales experience - and of course running my own business.

I don’t believe in ‘blueprints’, ‘secret formulas’ to success, or giving ‘generic’ business advice.

I do however believe in going deep and getting below the surface of the 'usual marketing tips and tricks', and instead getting to the real heart + soul of exactly what you do, why you do it, and the what makes you uniquely YOU - so we can create you your own unmistakable, stand out personal brand. 

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want to create your own personal brand?

Step 1. First up, drop me an email via the contact button below.

Step 2. Next I’ll personally reply to arrange a (Skype) call where we talk more about what you need and are looking for right now.

Step 3. If after our call you decide to work with me, I’ll tell you what the next steps are for getting started. If you decide not to work with me or if we aren’t a perfect fit, I’m happy to share any other resources I know to help you get what you need. Simple.


Have questions? Feel free to email me first at ruth@ruthxo.com