Case Study : Sheena Bounsanga’s $11,457 Mindfulness for Kids course launch
Today I wanna share with you the story of Sheena.
Sheena teaches mindfulness to kids and for the last umpteen years she's had regular classes and workshops that kids can attend, as well as super fun summer camps that sell out every year.
The kids LOVE them, Sheena LOVES them (both the kids and workshops she creates for them), and if you saw the amount of love and kind words she's received over the years from super happy parents... Well let's just say you'd be there for a pretty long time trying to read through all the names.
Anyway, there's been only one 'problem' in this great set up... There's only one Sheena (and only so many hours in a day).
Knowing the difference mindfulness makes to kids she wanted to be able to bring it to as many kids as possible - while still however actually being able to spend time with her own kids and family too.
Given everything, she decided she wanted to launch an online training programme that would teach other professionals how to hold their own mindfulness classes and workshops for kids too.
The idea was basically to create a 'business in a box' where she would show them everything she does (in her classes) and how she does it, and then those who went through her training could then start offering their own mindful kids classes too.
It was a win-win-win idea.
More kids would be taught (and thus benefit from) mindfulness.
Those who went through her training could add mindful kids classes to their own offerings (which would increase how much they could earn in their business).
And for Sheena, not only would she be helping more kids AND more wellness professionals, but she'd also be increasing her own income without needing to increase the amount of hours she worked.
Anyway, sheena went on to launch her online training and something unexpected happened…
Sure, other yoga teachers and wellness professionals started signing up to do her training, but also so did parents - and teachers.
She learnt parents wanted to bring mindfulness into their homes too, and teachers (knowing Sheena's reputation) also wanted to bring more mindfulness into their classrooms (how cool is that?!).
Anyway the long story short, with no 'online course launching' experience Sheena went on to have an $11,457 launch, and since (now roughly a year on) her mindfulness is in school across Canada and she's had nearly 100 students go through her training 🙌🏼🙌🏼🙌🏼.
And to put this into a little #BusinessFreedom perspective, when Sheena first launched her online training - Mindfulology - it was for an 'early bird' of around $550, before it went to it's full price of (from memory) $795 - so I'll let you do the math.
When I say it's products (think online courses, memberships, books, deign templates etc...) that is the key to creating more freedom - Sheena is the perfect example of doing what she loves while leveraging her income against the hours she works, redefining both what business and success looks like.
A year after Sheena and I worked together I went back to her and asked her some questions about the biggest things she’s learnt since, here were her answers…
RR : Looking back, is there anything you would have done differently about launching your mindfulness training (given what you know now)?
SB : I would have launched sooner! I was so fixated on "perfect" that I got in my own way of launching. In my eyes it was never good enough, and I would come up with all sorts of excuses ("I'll launch as soon as I do/fix/change X,Y,Z")... but I finally bit the bullet and launched.
The only other thing that I would have done differently with my launch is maybe do some live Q&A leading up to the official launch date, but that is super beyond my comfort zone, so that may have just given me added reason to procrastinate 😉.
RR : What's been the biggest lesson(s) you've learnt since launching your online training?
SB : Honestly? The biggest lesson I've learnt is PEOPLE WANT TO BUY THE STUFF YOU CREATE. People need to say this over and over and over again until it sinks in and they believe it. People want what you have to offer... find a way to get it to them!
I've also learnt that I LOVE helping people succeed and launch their own Mindfulness for Kids business. I love talking about all things mindfulness, all things kids, and all things follow your dreams and make a decent income!
I've also realized that you can start small (if big feels too intimidating), and grow from there.
RR : Since launching your online courses, what's the biggest difference it's made to you/your life?
SB : This may sound silly, but launching my online course automatically upped my 'expertise' level. It put me at the forefront as a "Mindfulness for Kids Expert", not just locally (because I had already been that for a few years) but beyond. I now have students all over the world. Over 100 in total, which can sound super overwhelming, but in reality I answer a few calls and reply to a few emails from time to time and other than that my online program runs itself. And there's nothing overwhelming about getting payment notifications in your inbox in the middle of the night 😉.